Process integration and digitalisation consulting
Cloud migration and process digitalisation for data analysis.
- Cloud migration
- Business Intelligence
- CRM
- Disaster recovery
The digital transformation of a data analysis company.
Analisi-Statistiche.it specialises in processing and analysing statistical and editorial data. To consolidate its operations, streamline its sales flows and centralise its reporting, the company launched a digital transformation and cloud migration plan under the “Voucher Digitalizzazione per le PMI-2025” public call run by Lazio Innova. It entrusted Smartitude with building the entire software architecture.
Moving past fragmented systems, legacy architecture and scattered data.
The problem
The company ran critical processes — lead capture, quote generation, commission tracking and measuring the performance of digital channels — on separate or on-premise infrastructure. The lack of a unified view and reliance on poorly optimised servers limited scalability and slowed down decision-making.
The stakes
Keeping business databases and applications on mismatched environments carries a high risk of data loss, slower CRM response times and limited visibility on real KPIs. Without automated aggregation of data from the various touchpoints (e.g. WhatsApp and YouTube), tracking engagement takes constant, error-prone manual work.
The solution needed
What was needed was a complete architectural migration to the public cloud, bringing the CRM, the quoting tool and the commission manager together on high-performance environments, a structured Backup and Disaster Recovery system, and a Business Intelligence dashboard able to aggregate metrics from different sources automatically.
From fragmented systems to a single architecture.
Data integration and Business Intelligence (PaaS & API)
Smartitude set up a PaaS architecture on Heroku with an integrated Business Intelligence engine. The dashboard collects and processes, in real time, data from the company’s WhatsApp bot and viewing metrics from the YouTube API, producing summary reports accessible from a dedicated subdomain.
Application server cloud migration (DigitalOcean & Cloudways)
The entire application ecosystem was migrated to the cloud (DigitalOcean managed through Cloudways): the CRM for orders and leads, the quoting component on dedicated resources and the internal commission management system.
SQL database server & data structuring
Smartitude implemented a high-performance relational database (MySQL/PostgreSQL). The new data structure was designed, the relationships between entities defined, and historical data from the company’s various sources securely imported.
Secure web server & Laravel environment
The web server infrastructure was reconfigured on the public cloud with an Nginx + Apache environment built around the Laravel framework, to securely host the company’s management system and the BI dashboard.
Business continuity & automated backup policies
To safeguard the company’s information assets, Smartitude configured an automated backup system on DigitalOcean with a 30-day retention policy, scheduled daily and weekly backups, and periodic data restore tests.
What changed.
Centralised processes
CRM, quoting tool and commission manager unified in a single high-performance cloud architecture.
Automated Business Intelligence
Instant tracking of engagement metrics (WhatsApp and YouTube) within a single management dashboard.
High scalability and speed
Migration to managed cloud infrastructure (DigitalOcean/Heroku), with a sharp drop in application response times.
Business continuity and security
Full protection of company data thanks to scheduled backups and advanced 30-day retention policies.
- Cloud Infrastructure (DigitalOcean / Cloudways)
- PaaS Architecture (Heroku)
- Business Intelligence Dashboard
- API Integration (YouTube API / WhatsApp Bot)
- Relational Database (MySQL / PostgreSQL)
- Web Server Environment (Nginx + Apache / Laravel)
- CRM & Lead Management
- Data Backup & Disaster Recovery (30-day retention)